“It’s about women as strong, independent and career-driven people, and to be recognised as part of that is honestly so humbling.”
Brooke Meredith is a breath of fresh air. The 28-year-old, who is making waves in the health and wellness industry with her magazine A Conscious Collection, has recently been announced as the 2018 Australian Grand Prix Ambassador.
As you can tell by Brooke’s wise words, ambition runs deep for the business savvy brunette. Having grown up in the regional town of Albury-Wodonga she moved to Melbourne to build a career in modelling and graphic design.
In an effort to improve her lifestyle, Brooke became a health coach and was inspired to start A Conscious Collection. She has interviewed the likes of Mick Fanning and Elle McPherson and as you’ll read below, has big plans to expand her brand outside the publication industry.
I caught up with Brooke, who grew up watching motorsports with her dad, ahead of her leading role at the Formula 1® 2018 Rolex Australian Grand Prix next week.
How did A Conscious Collection come about?
In late 2014, I was going through some major health and lifestyle changes as a result of food intolerances and lifestyle choices. After months of feeling fatigued, foggy and bloated, I turned to a naturopath for help. He opened my eyes to the wonderful world I’m exposed to now, with whole foods and holistic healing. From there I began to experiment with more whole and natural foods and fell in love with a lifestyle that made me feel amazing. So began the journey of A Conscious Collection!
After starting A Conscious Collection as a blog, I enrolled in a nutrition course and started sharing everything I could. At this time it was a hobby, a place for me to share my recipes and what I had learned. It wasn’t until I realised it was gaining traction that I thought I could turn it into a full time job, and a magazine as it stands today. Who would have ever thought?!
Where do you see A Conscious Collection moving in the future?
We’re expecting a lot of growth over the next year. Our first year in print was amazing, and this year now we’ve got a bit more recognition. We’ve just launched into LA, which is exciting, so there’s a lot more expansion and a lot more things to come to encompass A Conscious Collection as a brand, not just a magazine.
We’re looking at wellness retreats and different events, a lot more community engagement with pop ups and things like that. There’s a lot of stuff going on which is exciting to see where it’s going!
You’ve interviewed a lot of big names for A Conscious Collection, do you have a favourite?
Oh gosh, they’re all such beautiful humans! Each and every one is so different. From people like Mick Fanning who is just a dead-set legend. He’s honestly the most humble, down-to-earth, human being that I’ve ever met in the sporting industry and just a genuine gentleman.
To people like Ash Hart, who is just such a beautiful and special soul and Elle McPherson is such a dream. When I first started the mag she was my number one goal to interview and I think we interviewed her within the third magazine, so that was pretty huge for me. To have that recognition and for her to even say yes when I was only three issues in was huge! That’s probably one of my proudest achievements, being able to do that with her.
How do you see the role of Instagram and social media in your life?
I have a huge love-hate relationship with social media. I think for me it’s recognising what’s real and what’s not because you can let it take control of you a little bit, but as a brand and a business it’s so imperative to have social media and leverage it. You can really create a market and community that really want to share with you, like everything in wellness. Without Instagram I wouldn’t have been able to launch A Conscious Collection. It’s such a great tool for small businesses to create a really strong brand and identity through.
In terms of social media, there’s a place for everything but I think it’ll change. It’s just recognising what’s real and what’s not, be true to yourself because there’s nothing worse than people that are inauthentic and promoting things that don’t really align with their values. I think when you’re around social media you have to be smart and just not let it rule you.
“Let it be a part of your business, just don’t let it be your business.”
Have you always followed the Australian Grand Prix?
I grew up watching it with my dad; he’s a die-hard fan. So I’m very lucky that I’ve had an interest in it since a very young age. We’re from the country (Albury-Wodonga) and motorsports is very huge there. My uncle is a mechanic so I’ve always been around cars and the Grand Prix has pretty much been part of my upbringing. I think mum always tried to turn it off every time that it’s been on! But I’ve always grown up around it, so it’s so amazing to be able to represent the Grand Prix now.
Do you have any fond memories of watching F1’s in the past?
Yes, my dad and I share a little funny story. I’m the tomboy of our family and he could never get the boys, my two brothers, to watch it. He was always trying to con me into watching it with him. Back when Michel Schumacher was racing I used to actually think his name was Michael ‘Shoe-maker’, so dad used to say to me, this was when I was quite younger, if Michael ‘Shoe-maker’ wins I would get a pair of shoes. Little did I know that was just his way of trying to get me to watch it, and I’m sure I never got shoes except for a pair of school shoes. It was just a cute little thing that dad and I joke about because his name was Michael Schumacher!
What does it mean to you to be this year’s ambassador?
First and foremost I’m so grateful for the opportunity and it’s made me really proud that people are recognising myself, my achievements, and my hard work and dedication to A Conscious Collection. This year it’s about women as strong, independent and career-driven people, and to be recognised as part of that is honestly so humbling and it kind of is just such a nice feeling to realise that people recognise me. I guess all the behind the scenes hard work that goes on, not just my modelling background, there’s also a fair bit of substance there.
“I’m honestly so proud to represent the Grand Prix and to represent Melbourne as well.”
What does your role as ambassador involve?
I will be attending the four race days and also the launch party, Glamour on the Grid. I will be hosting that event, welcoming international guests to the track, showing people around and making sure everyone is having a good time! Being a spokesperson for the Grand Prix as well as everything in between.
What are you most looking forward to during the Grand Prix week?
I’m really excited to meet some of the drivers, I think that’s going to be absolutely incredible! Meeting Daniel Riccardo will be amazing, and Lewis Hamilton. Everyone is just so enthusiastic and I’m really excited to be a part of that enthusiasm as well. The atmosphere there is going to be insane, and I’m excited to help share the Grand Prix message and invite people to Melbourne to enjoy this time of year.
Find Brooke Meredith on social media:
The Formula 1® 2018 Rolex Australian Grand Prix will run from Thursday, March 22 to Sunday, March 25. For more information and to purchase tickets head to grandprix.com.au.
By Anne Fedorowytsch
Photography by David Goudie