News: My new role at the AFL

So after six years with the AFL social media team I’m thrilled to be signing on full time as Social Audience Lead – AFL. It’s really a long and hard-fought dream come true! In a nutshell, I’ll be further running the AFL social media accounts and stepping up in terms of my responsibilities. My role will continue to grow and develop overtime as our team and broader department goes through some structural changes. In my previous positions I was either employed casually or on a contract basis so to now have a permanent position is a huge relief for me!…

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Behind the scenes: 2017 AFL Grand Final

As a die-hard Crows supporter I’ve always maintained the belief that the last thing I would want in footy would be to LOSE a Grand Final. Well… turns out that happened. Almost a year ago to the day. It still stings, particularly after a disappointing 2018 season. But now with a new finals story being written it’s a little bit easier to leave the heartache of the 2017 AFL Grand Final behind. I faced the day in an unique predicament as the lead social media content curator for the AFL at the ground. I was so excited going into the…

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5 minutes with: Award winning AFL journalist Sam McClure

It wasn’t that long ago Sam McClure was running errands and buying coffee for on-air talent at a local Melbourne radio station. Fast forward to 2017 and the award-winning journalist got his next break, when he joined 1116 SEN’s weekday breakfast show. Sam has an inherit flair for footy and journalism, his father Geoff McClure was a renowned sports journalist at The Age. Also writing for The Age, he radiates enthusiasm for his craft of storytelling and those aspiring to break into the industry can certainly learn a thing or two from him. It’s hard to believe Sam was only 25-years-old when…

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Behind the scenes: 2018 AFLX Tournaments

Ah AFLX… the much discussed variation of Australian Rules Football made its long-awaited debut last month in Adelaide. The hybrid game then travelled onto Melbourne before culminating in Sydney in what was a marathon three-day three-tournament series. It was certainly an unusual experience going in completely blind. It’s one thing knowing footy inside out but throw in a rectangular field, silver Sherrins and Zooper goals into the mix and it’s a whole different story. No one really knew what to expect! Call me bias but I like it. It has a place in the pre-season and I can see the…

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5 minutes with: TV presenter & AFLW player Abbey Holmes

“I had to pinch myself a few times looking around and going, it’s just amazing because they’re here for us” – Abbey Holmes. To say the inaugural NAB AFL Women’s Competition was been a success would simply be an understatement. The eight-team league exceeded all expectations as it captured the heart and imagination of people of all ages Australia-wide. From their infectious enthusiasm to their dedication and never-say-die attitude, these women are true pioneers for not only females in football but for women in sport. Abbey Holmes grew up in a typical footy-loving household, and like so many girls she pursued…

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Behind the scenes: 2017 AFL season, Round 1-22

So that’s the 2017 AFL season in the bag, and what an epic year it was. From the start of February, with the first ever AFL Women’s Competition, right through to the last Saturday in September – or late October if you’re counting the Trade Period too – this season has been one rollercoaster of a ride I’ll never forget. When you live, breath and work footy that equates to roughly eight straight months anticipating, absorbing and analysing the weekend’s results. But I wouldn’t have it any other way. It’s fair to say now games are done and dusted, Saturdays…

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5 minutes with with: Melbourne AFLW player Cat Phillips

From Ultimate Frisbee to football, Cat Phillips’ pathway to playing in the NAB AFL Women’s Competition has been nothing short of remarkable. The 26-year-old was just one of a number of female athletes who jumped on the code-switching journey with exceptional success. As a six-time Australian Ultimate Frisbee representative Phillips’ pace and endurance was perfectly suited to a career in football. The midfielder regularly impressed at AFLW level as she found a penchant for getting fans on their feet kicking quick-running goals. I caught up with the Melbourne Football Club product in 2017 to learn more about how she found footy, her life outside of the…

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Behind the scenes: 2017 AFL Women’s Competition

Life changing. How else do you describe the inaugural NAB AFL Women’s Competition? Especially for women and girls Australia wide. What once started out as a pipe dream became a long-awaited reality when Carlton and Collingwood took to a packed Princes Park on Friday February 3, 2017. From there the first women’s season continued to smash all expectations, before culminating in a thrilling grand final finish on the Gold Coast. Since then we’ve seen a Best & Fairest crowned and the first women’s State of Origin match. I was closely involved in covering AFLW’s inception through my social media role…

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Moana Hope: 4 reasons why you’ll love AFLW

I spoke with former Collingwood AFLW player Moana Hope, who’s now with North Melbourne, ahead of the Competition’s first ever season. It’s history in the making… literally. This weekend eight women’s football teams, as part of the Australian Football League, will take to the field for the first time in the inaugural NAB AFL Women’s Competition. Never before have women had the opportunity to play footy as part of an elite and national league. Collingwood’s Moana Hope has fast become a fan favourite with her down-to-earth attitude and family-first values making her relatable to the average female fan. I recently caught up with…

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Behind the scenes: 2016 AFL Grand Final

It was never supposed to happen. They weren’t even meant to make it over their first finals hurdle, let alone win the whole thing. But the Western Bulldogs did. There are so many facets to this football fairytale that it’s hard to know where to begin. I was fortunate to follow the Bulldogs throughout their 2016 AFL Finals journey as I travelled around Australia to provide at-ground coverage on the AFL’s social media channels. The start of September From day dot on a balmy Thursday night in Perth, where they knocked off the fancied West Coast Eagles, right through to the first Saturday in October where so…

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