5 minutes with: TV presenter & AFLW player Abbey Holmes

“I had to pinch myself a few times looking around and going, it’s just amazing because they’re here for us” – Abbey Holmes. To say the inaugural NAB AFL Women’s Competition was been a success would simply be an understatement. The eight-team league exceeded all expectations as it captured the heart and imagination of people of all ages Australia-wide. From their infectious enthusiasm to their dedication and never-say-die attitude, these…

View Post

5 minutes with: Award winning AFL journalist Sam McClure

It wasn’t that long ago Sam McClure was running errands and buying coffee for on-air talent at a local Melbourne radio station. Fast forward to 2017 and the award-winning journalist got his next break, when he joined 1116 SEN’s weekday breakfast show. Sam has an inherit flair for footy and journalism, his father Geoff McClure was a renowned sports journalist at The Age. Also writing for The Age, he radiates enthusiasm for…

View Post

My New Role at The AFL

After six years with the AFL social media team I’m thrilled to be officially full-time under the position of Social Audience Lead – AFL. In a nutshell, I’ll be further running the AFL social media accounts and stepping up in terms of my responsibilities. My role will continue to grow and develop overtime as our team and broader department goes through some structural changes. In my previous positions I was…

View Post

Behind the scenes: 2017 AFL Grand Final

As a die-hard Crows supporter I’ve always maintained the belief that the last thing I would want in footy would be to LOSE a Grand Final. Well… turns out that happened. Almost a year ago to the day. It still stings, particularly after a disappointing 2018 season. But now with a new finals story being written it’s a little bit easier to leave the heartache of the 2017 AFL Grand…

View Post

Behind the scenes: 2018 AFLX Tournaments

Ah AFLX… the much discussed variation of Australian Rules Football made its long-awaited debut last month in Adelaide. The hybrid game then travelled onto Melbourne before culminating in Sydney in what was a marathon three-day three-tournament series. It was certainly an unusual experience going in completely blind. It’s one thing knowing footy inside out but throw in a rectangular field, silver Sherrins and Zooper goals into the mix and it’s…

View Post

Behind the scenes: 2017 AFL season, Round 1-22

So that’s the 2017 AFL season in the bag, and what an epic year it was. From the start of February, with the first ever AFL Women’s Competition, right through to the last Saturday in September – or late October if you’re counting the Trade Period too – this season has been one rollercoaster of a ride I’ll never forget. When you live, breath and work footy that equates to…

View Post